The Move from PVE to PVP
Roles: UX/UI
Cat Force was a Match-3 game that Playtika built up and developed within it’s studio branch in Montreal. Initially created as a PVE (Player Versus Environment) game, it later became a PVP (Player Versus Player) game after management saw more possibilities in scaling up for success. In pivoting the game for this market, it did pose challenges along the way (see FTUE project). But as a result, the studio was able to achieve success, as it added more content to its growing user base (see Collections project).
Left: Early Cat Force Game originally created as a PVE(Player vs Environment) game. Right: Current Cat Force Game as a PVP (Player vs Player) game.
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Making an Impression
While onboarding our users is a challenge in and of itself, telling our story proved also a challenge as we needed to make the goal of game clear for our users.
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Starting Up Collections
With the increase of users in our game, the addition of the Collections feature looked to keep our audience engaged.